Maximizing Website Visibility: The Power of SEO

Maximizing Website Visibility: The Power of SEO

In the digital age, the visibility of your website on search engines like Google can determine the success of your business. Search Engine Optimization (SEO) is a powerful tool that enhances that visibility, drawing more visitors to your site. Here’s how SEO can...
Why isn’t Your Business using Social Media?

Why isn’t Your Business using Social Media?

With a million hats to wear, small business owners have very little time on their hands to do any “real” marketing. Further complicating matters, there’s a myriad of social media platforms to choose from and learn. Many owners rely on word of mouth marketing and...
A Dangerous Message amidst a Pandemic

A Dangerous Message amidst a Pandemic

During the Coronavirus pandemic, I’ve seen several occasions where a company’s messaging has missed the mark.  However, the truth of the matter is this: during a life and death crisis, there is no room for problematic messages. As the world adjusts to a “new normal,”...
Top 3 Lessons Learned During My $130M Sales Career

Top 3 Lessons Learned During My $130M Sales Career

Although I began my career in sales as a youngster selling lemonade, shoveling snow and selling newspapers, my professional career began in 1980 when I was hired as an outside sales rep for a printing supply manufacturer. Thus began an illustrious journey that...